TALK: Playing the Loyalty Game
Playing the Loyalty Game
It is a common trend that many businesses are moving toward a customer-centric approach. Garden centres are a very hands-on industry. Customers come to independent garden centers for the personalized experience they simply can’t get at larger chain stores. How do you play this loyalty game if you’ve never done it before?
One of the biggest challenges in building this loyalty is the low frequency of visits by customers to a garden store, especially if compared to a market. Normally, it is 1 or 2 times a year. How to manage this process and increase customers’ touch points with your brand and be effective?
Regina Razumovskaya, a co-owner of Botanic Market Garden Centre, Ukraine, will share her insights on improving customer experience at her garden centre (https://botanicmarket.com.ua/) based on client segmentation.
About Regina Razumovskaya
Regina Razumovskaya is a co-owner of Botanic Market, Ukraine. Has an MBA in Marketing and a 15 year experience in marketing and management in the Russian pharma industry. In 2015, Regina moved to Ukraine to set up a garden centre with Volodymyr Razumovskyy, a well-known nursery grower in post soviet territory.