Talk: Trend Swap 2022/2023 with a Focus on the European Market and French Influences.
Trend Swap
Manuel is a trend hunter with a few insights to share with us, especially since lockdowns throughout the worlds have change consumers’ behaviors towards the garden industry. Let’s discover how our business can evolve in the next few years.
About Manuel Rucar
Trend hunter. 35 years old. French
What is a trend hunter ?
Manuel lives in a whole connected world, always linked with what is at the cutting edge of technology. He is accompanied by artists, stylists, sociologists, economists, scientists, models… His aim in life is to put his heartbeat on the market tempo. He spends hours on internet, watching TV, reading magazines, shopping in Paris, London, New York, Dubaï in order to sink into the moving market. He even keeps an expert eye on mass consumption by using big data systems to identify what is sold day after day. His curiosity is not only specific for the green industry but also for all other sectors like: Fashion, Automotive, Catering, Film, Music, and Architecture.
After completing his studies in botanical Biology in the Australian rain forest, he graduated with an Horticultural Engineer Diploma the same year and also started to run his own business at the age of 23.
During his scholarship he got many experiences like running a garden centre in Northern England for a few months or launching a flower shop in France based on a new kind of business inspired by an American model.
Soon considered as a fashionista and since he always has an artistic point of view, this enabled him to make several awarded short films and write a few fiction books. Through his endeavors, Manuel found an innovative way to adapt the methods of trends analysis into the plants industry with a team of specialised scientists. Once their methods were proved and published in international scientific papers, Manuel founded CHLOROSPHERE. From its inception in 2010, CHLOROSPHERE became the first -and still unique- trends consultancy and is now working with lots of brands in Europe and even in Japan, USA, Eastern Europe and Northern Africa.
With a team made up of a dozen of open-minded specialists, he is now your radar to know what is about to happen in the plants, flowers, garden and landscape markets up to a few years in advance.
