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Oct 16 2021

Katie Elzer-Peters – USA

TALK: Garden Centers as Community Hubs

Garden Centers as Community Hubs

The global pandemic has disrupted everything about the way we live, work, and socialize. These changes have been catastrophic and have accelerated the availability of opportunities that seemed 5-10 years away prior to March 2020. In 2022 and beyond, Garden Retail businesses have the chance to grow and evolve into more sustainable ventures — when it comes to increasing profits, finding and keeping talented staff, and preventing burnout in owners and managers.

Learn how to can finally integrate in-store and virtual customer experiences without losing your mind, and how to get your customers to do the heavy lifting of marketing for you.

About Katie Elzer-Peters

Horticulture Digital Marketing

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Katie Elzer-Peters is the founder and CEO of The Garden of Words, LLC, a digital marketing firm that specializes in email marketing, web development, web strategy, and business development for green industry clients. For 13 years she has helped green industry businesses of every size (from individuals to small, family-owned businesses and large corporations) grow and thrive in the digital age.

From Planning to Development & Implementation

The Garden of Words takes a broad approach to marketing plan development and implementation, blending tried and true traditional marketing techniques with new and emerging solutions. Katie and her team specialize in making digital marketing tools and tips accessible to everyone, regardless of their background or experience. 

Contributions and Personal Profile

Katie is a frequent contributor to Green Profit Magazine and a frequent speaker at green industry conferences. In her spare time she enjoys reading, cycling, and urban sketching.

Learn more about Katie at thegardenofwords.com. Definitely don’t miss her blog!

Education & Experience

Elzer-Peters has a B.S. in horticulture from Purdue University and a M.S. in Public Garden Management from the University of Delaware and Longwood Gardens and is a member of the Society of Fellows of Longwood Gardens. Prior to opening her marketing firm, Elzer-Peters served as the Assistant Director at Airlie Gardens, Curator of Landscape at Fort Ticonderoga, and managed educational programs, marketing programs, and horticultural staff at public gardens around the United States.

Associations

gardencomm

Written by globalretailco · Categorized: Speakers

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Our Sponsors

Green Profit

About Green Profit delivers the technology, consumer trends and eye-popping inspiration retail … [Read More...] about Green Profit

ORGANIZZAZIONE ORLANDELLI

Organizzazione Orlandelli has been specialized for more than 35 years in sales floor ideas and … [Read More...] about ORGANIZZAZIONE ORLANDELLI

AmericanHort

A network of strength, support, and success. AmericanHort truly represents the entire … [Read More...] about AmericanHort

Ball Horticultural Company

Proud Diamond Sponsor of the Garden Retail Conference All the Best and Nothing Else Ball … [Read More...] about Ball Horticultural Company

GardenComm

Silver Sponsor Meet GardenComm! GardenComm, formerly the Garden Writers … [Read More...] about GardenComm

The Garden of Words

Silver Sponsor Meet The Garden of Words! For the last ten years, Katie … [Read More...] about The Garden of Words

OrderEase

Gold Sponsor Meet OrderEase! OrderEase is a technology solution … [Read More...] about OrderEase

Gardenex

Silver Sponsor Meet Gardenex! Gardenex is the UK’s Federation of … [Read More...] about Gardenex

The Garden Center Group

Silver Sponsor Meet The Garden Center Group! The Garden Center … [Read More...] about The Garden Center Group

Jack’s Classic by JR Peters

Silver Sponsor Meet Jack's Classic Fertilizer from JR Peters! Made in the … [Read More...] about Jack’s Classic by JR Peters

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Virtual Conference Details - Save The Date!

The program is a Virtual Conference presented digitally over three days: February 1-3, 2022.

Regional and international exhibitors will showcase their products and services in the interactive show floor.

All sessions will be recorded and professionally edited, will include exhibitor collateral and be available after the conference for registered attendees to access at their leisure.

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