TALK: The New Conscious Green Consumer
The New Conscious Green Consumer
Green consumers are those who are aware of their obligation to protect the environment but choose to buy eco-friendly products or services in order to do so. By being a green consumer, one tries to maintain a healthy, safe lifestyle that will not endanger the survival of the planet and mankind.
Derek will discuss the characteristics of the New Green Consumer and how garden retailers can improve the sustainability of their business by focusing on the shift in consumer behavior and asset-based community development principles. Furthermore, this presentation will demonstrate the benefits of the local multiplier effect, as well as how small businesses act as a backbone for local economies.
About Derek Peebles – American Independent Business Alliance
Derek is a leader in community economic development with extensive success moving organizations forward by building on cross-cultural and cross-sector collaboration. He began his career in small business banking and over the past decade and has been organizing local business communities, residents, and institutions to leverage both social and private capital for sustainable economic development.
Derek founded Neighborhood Grow, an alliance of local leaders working to establish equitable communities and vibrant neighborhood business districts, funded as a ministry of Cincinnati’s Christ Church Cathedral. Through this ministry, Derek led numerous Episcopal congregations through “Sacred Ground”, a 16-week conversation series on the history of Racism in America.
Derek serves as an advisor and board member for the American Sustainable Business Council, Green Umbrella, Tikkun Farm, Brick Gardens, Christ Church Cathedral of Cincinnati’s Next Century Committee, Small Business Anti-Displacement Network, and Bella Bank (subsidiary of LivePerson, Inc.).