Todd Baker is a consultant to the nursery trade at the helm of Todd J. Baker Consulting and an owner-operator of a wholesale nursery, Baker’s Nursery Ltd., with his wife in Bayfield, Ontario, Canada. When not eagerly making sales, a lifelong passion beginning with door to door Christmas cards in 5th grade, he enjoys the complexities of a good scotch.
Speakers
Katie Elzer-Peters – USA
During this talk we’ll explore recent changes in consumer behavior toward aggressively choosing locally made goods (and willingness to pay higher prices for them), the rise of makers’ markets (and secrets of vendor successes), what the “great resignation” and corresponding opening of millions of new businesses means for you, a traditional retailer, how you can finally integrate in-store and virtual customer experiences without losing your mind, and how to get your customers to do the heavy lifting of marketing for you.
