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Katie Elzer-Peters – USA
During this talk we’ll explore recent changes in consumer behavior toward aggressively choosing locally made goods (and willingness to pay higher prices for them), the rise of makers’ markets (and secrets of vendor successes), what the “great resignation” and corresponding opening of millions of new businesses means for you, a traditional retailer, how you can finally integrate in-store and virtual customer experiences without losing your mind, and how to get your customers to do the heavy lifting of marketing for you.
