TALK: Our Views of the Massive Worldwide Opportunities for Horticulture
Our Views of the Massive Worldwide Opportunities for Horticulture
The horticulture industry—from breeding new varieties to attracting new consumers—has never been easy, but it’s always been exciting. And today, as we continue on our trek into the third decade of the 21st Century, the opportunities for success, profitability AND having an impact on the world have never been more attainable. There are many reasons, including our industry’s status as “essential” during the COVID pandemic; consumer interest in locally grown products; the coming generations’ demand for corporate social responsibility; and the ever-present pull of biophilia—“the innate human instinct to connect with nature and other living beings.” Anna and Susannah will share their views on how these factors and more and more are shaping our industry and providing massive opportunities for those who want to take on the challenge.
About Anna & Susannah Ball – Ball Horticultural Company
Anna Caroline Ball is CEO and Chairman of the Board of the 126-year-old Ball Horticultural Company, an industry leader that colors the world through innovative plant breeding, a dedicated supply chain, and cutting-edge biotechnology. Ball is a privately held company now in its fourth generation of family management through her daughter Susannah Ball as the 3rd and 4th generations leading the company.
Susannah is a graduate of St. John’s College and holds accreditation from Loyola University in family business stewardship and the University of Cambridge in business sustainability management. Susannah received her B.A. degree from the University of Colorado and her M.B.A. from Northwestern University. She is a Trustee for The Morton Arboretum and a Director of the Board of Career Vision. Susannah currently co-leads the company’s sustainability efforts toward a greener future.